Rent Your Wardrobe
In the midst of a very sale heavy period, I wanted to share a sustainable alternative to buying from high street stores. When someone mentions clothing rentals I don’t imagine the first thing that comes to mind is a winter coat and boots to match! Gone are the days of only being able to hire a prom dress. Clothing rentals companies are transforming, offering luxury settings and more wearable options.
Earlier this week I stopped by the Hurr Collective pop up in Belgravia.
Hurr is a one off clothing rental company. Founded last year they have been making waves with its approach to combining gorgeous wardrobe pieces with sustainability. They launched as an online service but now have their pop up store in London. The store is open until mid December- extended due to their success, perfect to find a festive season outfit.
Not to mention the pop-up is beautiful, white walls, high ceilings, flooded with natural light and a elegant pink velvet sofa. Everything is presented immaculately, it’s so far from the stereotypes that surround second hand shopping. The founder Victoria is often in store so you can chat to her, she may even know of some hidden gems that haven’t yet been put out on the shop floor!
We know that our wear once culture is damaging the environment, but at the same time don’t want to wear the same dress to every wedding and party year after year. Companies like Hurr offer eco-friendly options and act against fast fashion. Wearing a new outfit to an event can be part of what makes the evening special, especially if you enjoy fashion and having fun with your personal style. What I love about clothing rentals is you don’t loose that element of excitement.
This time of year can be particularly difficult, Christmas parties and new years round the corner it’s easy to purchase new and then possibly never wear it again. Fast fashion is accessible and with seasonal shopping events like Black Friday everywhere you look you’re being told to buy, and to buy a lot.
I’d highly recommend having a browse on the Hurr site hurrcollective.com so you can really get a feel for how the service works and the range of beautiful pieces they stock. They only have one of each item which gives it a more exclusive feel and by avoiding highstreet stores it’s much less likely you’ll spot someone in the same outfit!
Rent Your Wardrobe
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